I recently met up with a violinist who reminded me that I’ve been helping people start and run successful music teaching businesses for quite some time now.
He was the first person that I ever coached through the process of starting and growing a teaching studio, over four years ago.
How time flies!
Chatting with him made me reflect on the many people I’ve coached over the years, on why some people succeed, while others keep ticking along year on year, and others do nothing at all.
What I’ve learnt is there are primarily two factors which determine the success of the individual
- Knowledge – Are there any significant gaps which can limit their progress?
- Application – How well they apply what they’ve learnt to good use in their business
Allow me to explain in more detail…
The Three Types of Private Music Teachers
Over the last four years or so, I’ve noticed that I get three kinds of people who come to me for advice.
Type 1 – The Quitters
The first are people who get the information, and then do nothing with it.
These are the people who will continue to teach only a few students a week, and never get any further.
They operate on a fear-based mentality.
“What if I fail?”
“I probably should advertise, but I don’t want to waste any money”
Sadly, they allow fear to prevent them from making any real progress with their teaching business.
Type 2 – The Talkers
The second are people who are talkers. They treat the information like a buffet, picking and choosing items when they please.
These are the most common people you’ll find among studio owners.
These are also most often the people who are giving advice to other music teachers on Facebook, LinkedIn and in other forums online. However, they only apply what they learn a little bit at a time, so they rarely have thriving studios and tend to struggle to pay their bills.
They love to talk online and with other music teachers, impressing people with their knowledge.
And that, unfortunately, is their downfall.
Type 3 – The Doers
And then, there are the doers. The ones who take serious action to succeed, learn from their mistakes, and will do anything to ensure they have a successful music teaching business
These people typically find a system that is taught by a person with a record of success whom they can relate to, and they absorb all the knowledge that person has to teach in their complete and unaltered form. They then implement that knowledge and only when they reach a point where they have a highly successful studio, do they start to experiment with new things.
These people follow the 80/20 principle, learning and applying 20% of the knowledge that deliver 80% of the results. They are primarily driven by humility, because they realize that reinventing the wheel is a long path to certain failure, and the quick way up the mountain is to follow the guy or gal who has done it already.
You will rarely find these people online in Facebook groups or online forums.
Because they are too busy running their music teaching business, earning a healthy income, and helping their many students reach their personal goals, rather than find time to gossip online.
In other words, they are too busy doing it to talk about doing it.
The Difference In The Three Types of Music Teachers (Business Info-Seekers)
I’m going to cut right to the chase. If you can’t find it in you to take action to get your music teaching business started and running successfully, I can’t help you.
However, what if you’re taking the wrong actions?
That is, you’re trying hard, but not getting the results you expect.
That’s where knowledge gaps come in – gaps in your knowledge will lead you to try to make things up as you go along, and you will make mistakes. Avoidable mistakes. These mistakes will cost you time and money, and personally it’s the former that, to me at least, is the most costly.
The smart private music teacher fills the gaps in their knowledge at the earliest opportunity, and they continue to fill in those gaps throughout their career. And, they don’t just implement what they learn a little bit at a time.
They implement what they learn in full.
So, here’s the bottom line…
By learning everything you can about the weak links in your knowledge of running a successful music teaching business, you ensure that your knowledge gaps are small enough so they don’t jeopardize your success.
Where To Go From Here
Trust me, if you want the information badly enough to fill in these gaps, you’ll find a way.
When I started my piano teaching business, I didn’t have much money but I was still able to find enough to start up my studio, and for marketing to find new students. I made mistakes along the way, but I had a daily action plan and made sure I knew enough to run an effective marketing campaign, and build a successful teaching business within just a few months.
So, if you can’t afford it, you’ll never afford it. I don’t know how else to put it.
Running a successful Google Adwords campaign should be one of your first goals in trying to find more students.
Once it’s set up correctly, it literally runs like clockwork and you can gain new students every month.
But there is a lot of testing involved, trying new ads, different keywords etc
WIth my Music Teacher Ad Swipes , I’ve done all the groundwork for you. You’ll have access to various templates which you can use as Google ads to find students on ANY instrument…straight away!