Do you have a website for your music teaching business?
In my opinion, a website is a MUST for any musician, but yet so many still don’t have one.
After all, it’s a great way to show your credentials as a musician and teacher, and for promoting your business.
Here are six reasons why you should consider having a music teacher website…
1) You’re missing out on finding more students and more work as a musician
Did you know that 75% of people go to the internet before the phone book?
Gone are the days of people digging out their copy of the Yellow Pages, scrolling through the music teacher section in an attempt to find a piano tutor.
2) Establish credibility
Having a professional looking website will make you appear more credible with prospective students. Most musicians only list their name and number in a local business or music teacher directory. But the ones who add their website are far more likely to be contacted.
If you have a Google My Business listing, just having a website will give your ranking a boost.
3) Get more leads using a contact form
Some people prefer to fill in a contact form, rather than pick up the phone to call a music teacher.
I regularly receive most of my enquiries for piano lessons and for playing at weddings through the contact form on my websites.
4) Having a website saves you time
Providing information to potential students takes time. You might need to speak to them on the phone, in person or reply to their e-mails.
However, if you have a website, you can describe your music lessons, your teaching philosophy and maybe include an FAQ page.
This means people can access all this information at any time of the day or night, reducing the need to call or e-mail you asking the same questions week after week!
5) You can showcase your work
A prospective student can visit a website and discover more about your experience as a musician and teacher, hear examples of you playing, see videos of your performing and read testimonials from satisfied clients/students
6) A website can actually save you money
Many musicians don’t have a website because they think it costs too much to set up. While there will be some initial cost, you can design one yourself, or have someone do it for you
Furthermore, hosting a website can cost as little as $7 a month, so even if it brings in one new student a month, or one gig, it’s actually helping you bring in more business.
If you think about the costs of advertising in the local newspaper, a website will help you reach out to more targeted prospects at a much lower cost.