How do you stand out from the competition?
It’s a problem I hear so often from music teachers. For example…
“There are a lot of teachers in my area lately. The space has gotten much more competitive. Likely due to the economy”
“There a lot of cheap teachers, but they are not good, how can I explain for the students go to my lesson, and not to the others”
“How can I look better than my competitors?”
There are several strategies you can use to stand out from the crowd, but here is one of the most effective ways you can use…
Get your students to say how good you are!
You can be a great salesman for your teaching business and talk up your lessons, but nothing is as powerful as OTHER people saying it.
Think when buy a product on Amazon. How many times do you scroll down to the customer reviews at the bottom? I even do this before checking the features sometimes.
When we know someone’s recommended something, we’re far more likely to go for it.
It’s human nature.
So how can we apply this to music lessons?
Simply ask your pupils for some testimonials which you can put on your website.
Include their photo, add some text and put it on your music lessons page (or a separate testimonials page)
Even better, try and get a video testimonial. Ask a pupil to talk into the camera about what you’re like as a music teacher. Maybe they could also play something on their instrument?
This is powerful stuff.
Despite the competition from other music teachers, I find this approach is hardly used.
It’s a great way to stand out from your competitors. As a result when someone sees these testimonials and phones you up about lessons, they’ll already be thinking you’re a quality teacher.
When they call, talk up what you can offer in your lessons. Focus on value and quality.
They should be far more likely to choose you as a teacher, and in my experience..
..much less likely to haggle over the price.